Aliceville native Carl Colvin, a 1997 graduate of Aliceville High School, is turning years of hands-on roadside experience into a growing mobile business that’s changing how drivers handle tire problems in Tuscaloosa, Birmingham, and surrounding areas.
Colvin is the owner of AutoTread Mobile Tire Service, a strictly mobile tire service that brings tire replacement and repair directly to customers—whether they’re at home, at work, or stranded on the roadside. The business offers on-demand service designed to save customers time and eliminate the hassle of visiting a traditional tire shop.
Before launching AutoTread full time, Colvin spent years working with Goodyear Tires, providing roadside assistance until 2006. That experience laid the foundation for his transition into entrepreneurship, though the journey was far from easy.
“I didn’t know a lot at first,” Colvin said. “There was a lot of trial and error. I thought it would just be me, but my family wanted to join the team. I wanted to show them there was an opportunity to grow.”
Today, AutoTread Mobile Tire Service provides a wide range of services, including flat tire repair, new tire installations—such as performance, off-road, and all-season tires—tire balancing, and TPMS (tire pressure monitoring system) resets. The business services multiple vehicle types, carries top tire brands, and accepts various payment methods, including credit and debit cards. Customers frequently praise the company for its speed, convenience, and professionalism.
While AutoTread does operate a brick-and-mortar location, Colvin emphasizes that it is used strictly for tire storage—not walk-in service. All customer interactions and repairs are completed on-site at the customer’s location, reinforcing the company’s mobile-first approach.
Colvin wants customers and potential customers to understand that AutoTread is built around reliability and convenience.
“We’re here for you if you need us,” he said. “We’re like superheroes and time-savers. We come to you with not just a spare, but an actual tire.”
In addition to expanding service coverage, Colvin has begun using content creation and social media to grow brand awareness. His focus isn’t aggressive sales, but visibility.
“Visibility is everything,” Colvin said. “If people don’t know you’re there, they can’t call you. I want people to say, ‘I’ve seen that guy on Facebook—he does tires.’ That’s how the brand grows.”
With strong local roots, family involvement, and a service model built around convenience, AutoTread Mobile Tire Service continues to carve out a unique lane in the region’s automotive service industry—one driveway, parking lot, and roadside call at a time.
The tire shop and headquarters for AutoThread is located at
2224 3rd Ave S, Birmingham, AL 35233
The phone number to reach them is at 205-320-7000.
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